Early in 2021, we started working with Rocket Mortgage to build out an integrated campaign across social media, digital ad platforms, and connected TV for their Core Digital Media performance advertising group. We have continued to build new content month after month, responding to new winning types of creative by iterating and improving with each round.
We helped grow their TikTok, Facebook, Snapchat, and YouTube performance marketing campaigns in 2021, and helped them discover and capitalize on emerging video trends just as TikTok opened up for advertisers. We helped them adapt to emerging trends and the short-form video takeover.
We use market research and creative brainstorms to discover how new trends might apply to advertisements, and then analyze performance data to quickly see what is or is not working.
We learn and apply this insight into each new round of creative development. This forms a more informed integrated campaign over time that evolves with company, customer, and platform.
To date, we’ve produced well over 5,500 individual assets and counting!
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